Mission:
Visit Bloomington actively markets and sells the destination brand experience through targeted and industry partnered strategies resulting in increased visitor spending and enhanced community well-being and resident quality of life.

Brand experience:
As a uniquely placed Midwest cosmopolitan city and area, Bloomington and surrounding Monroe County present an affordable, clean, safe and healthy lifestyle centered on a lively downtown, fun entertainment and cultural districts and friendly, diverse neighborhoods. With the internationally recognized Indiana University, the regional community and hub showcases superb meeting, sports, dining and attraction venues and nearby spectacular outdoor recreational experiences.