Thursday, January 15, 2009

Bloomington CVB Announces 2009 Tourism Marketing Grant Recipients

Categories: press releases

January 15, 2009

Media Contacts:
Mike McAfee, 812.355.7720 or
Rob DeCleene, 812.355.7725 or

Note to editors: A complete list of media contacts for each grant recipient follows.

Bloomington/Monroe County CVB Announces
First Round of 2009 Tourism Marketing Grant Recipients

This is the first year for the Tourism Marketing Grant program. Recipients were chosen
on a variety of criteria including economic impact and growth potential.

Bloomington – The Bloomington/Monroe County Convention & Visitors Bureau (BMCCVB) is officially announcing the first round of recipients of its initial tourism marketing grant program. The newly launched program provides funding for the marketing of events exhibiting positive tourism potential to the Monroe County area. These funds are to assist qualified organizations with the promotion of tourism activities that will directly increase lodging occupancy and create positive image building publicity for Bloomington and Monroe County. Funds are to be used for specific marketing projects targeting potential visitors outside a 50-mile radius of Bloomington. Participants hope that the extra advertising dollars can lure additional visitors to the area, despite the current tough economic climate.

Grant applications were accepted beginning in July, 2008. Proposals were judged by a panel of CVB staff members, hoteliers and CVB board members. The successful applicants represent a true cross-section of both new and previously existing events set to take place throughout the calendar year 2009, literally from January – December. Event dates, ability to generate room nights, potential for event growth and resulting economic impact to the community were all significant criteria considered when determining award allocations.

This has been a very well-received process from area organizations and promises to be a terrific opportunity to both establish new events and grow existing events,” says BMCCVB Director of Tourism Rob Decleene. “It’s particularly a pleasure to award funds to some of these organizations who have never had the means to advertise outside Monroe County due to budget limitations. This is just another great way to spread the good word about events in the Bloomington and Monroe County community, both on and off campus.”

As part of the grant program requirements, the economic impact of each event receiving funds will be traced through on-site surveys. A BMCCVB-owned SMART computer kiosk system will be used at each event to capture demographic and visitor spending information from attendees. The information gathered will be useful to both the event organizers and the BMCCVB in future marketing decisions.

“This program is a true partnership between the event organizations and the CVB,” says BMCCVB Executive Director Mike McAfee. “We help them grow their events and at the same time they help us achieve our mission of stimulating the economy by drawing more people to town. The beauty of it is that we work together to promote the events and measure results and hopefully at some point in the future the events won’t need our funding and the program can help kick start new events at softer times of the year. This is just year one of the program and we look forward to investing more into it in the future.”

Additional grant applications are being considered in a second round of proposals. Events receiving marketing grant funds in the first round of 2009 awards include:

  • PRIDE Film Festival, Jan. 28-31, Buskirk-Chumley Theater
    Awarded $4,200 for print/web advertising in four publications in Indiana, Ohio and Kentucky
  • Kinsey Juried Art Show, May 29 – July 31, (opening reception May 29), SoFA Gallery
    Awarded $3,600 for website development and design; print/web advertising in three publications in Indianapolis, Louisville and a three-state regional publication (IN, KY, OH)
  • Musical Arts Youth Orchestra, April 12-20, IU Auditorium and area schools
    Awarded $3,200 for print/web advertising in three publications in Indiana and internationally and bus ad with IndyGo
  • Frog & Toad: Cardinal Stage Company/WonderLab/Hampton Inn, Dec. 10-20, Buskirk-Chumley Theater
    Awarded $2,900 for print advertising; printing of 20,000 publicity rack cards
  • Fourth Street Festival of the Arts & Crafts, Sept. 5-6, Fourth Street – downtown Bloomington
    Awarded $2,400 for highway billboard; ad in Indiana Alumni Magazine
  • BloomingPlays Festival, May 14-30, Bloomington Playwrights Project
    Awarded $2,400 for radio and print ads in Indianapolis market; web ads on statewide website
  • Lotus World Music & Arts Festival, Sept. 24-27, Multiple venues – downtown Bloomington
    Awarded $2,300 for print/web advertising in Indianapolis

# # #

The BMCCVB’s mission is to maximize and grow the economic impact of visitor spending in Monroe County through the promotion of the area as a destination for all kinds of travelers.

Event Organizer Contacts:

PRIDE Film Festival: Danielle McClelland, 812.323.3022

International Musical Arts Youth Orchestra: Julia Copeland, 812.320.3885

Bloomington Playwrights Project, Gabe Gloden, 812.334.1188, ext. 3

The Kinsey Institute, Catherine Johnson-Roehr, 812.855.7686

Fourth Street Festival: Martina Celerin, 812.331.0675

Lotus World Music Festival: Lee Williams, 812.336.6599

Frog & Toad: Louise Schlesinger, WonderLab, 812.337.1337, ext. 112