Thursday, June 10, 2010

Indiana's Twisted Trail Launches Promotion, Website

Categories: press releases

June 10, 2010

Media Contact:

Mike McAfee, 812-355-7720 or

Regional Tourism Partnership Launches Indiana’s Twisted Trail

Bloomington, Brown County and Columbus CVBs partner to promote
arts and culture along a 40-mile stretch of Indiana highway.

Bloomington, Ind. - Located among the colorful hills of Southern Indiana is a 40-mile stretch of scenic highway that connects three distinctly different communities, each known for its rich arts heritage. To celebrate that arts heritage along State Road 46, Indiana's Twisted Trail has been created as a collaborative project by three of the area’s Convention and Visitors Bureaus. The Twisted Trail, traveling from East to West, encompasses the three communities of Columbus, Nashville and Bloomington, where visitors will find some of the most inspiring art, architecture, museums, galleries, wineries, small farms and natural beauty in the Midwest.

Indiana’s Twisted Trail will officially open to visitors this week, with the launch of the trail website, Visitors are encouraged to sign up to receive information from each of the three participating destinations as well as enter to win a drawing for a free Twisted Trail getaway package, to be awarded later this summer. In addition, the Twisted Trail will be promoted via a permission based e-mail and online campaign that also launches later this week. Two getaway packages will be given away during the campaign, to be administered by Madden Media through the vacation travel website

The Bloomington/Monroe County Convention and Visitors Bureau is proud to be a part of this regional tourism partnership and is excited about showcasing the area’s many artists and arts related attractions. BMCCVB Executive Director Mike McAfee says “This regional tourism partnership and art promotion is being funded by a grant from the Indiana Tourism Office. We have strength in numbers with the three finest art destinations in Indiana working together, we are targeting an affluent market segment we know our destinations appeal to, and we get free money to do it. We can’t lose. How great is that?”

Funding for the regional tourism initiative was provided by a grant from the Indiana Artisan program. Indiana Artisan supports entrepreneurs who create high-quality art, crafts and value-added foods in the Hoosier state. This collaborative program brings together Indiana's talented Artisans' one-of-a-kind art and food creations and encourages visitors to meet the artisans and share their stories.

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The BMCCVB’s mission is to maximize and grow the economic impact of visitor spending in
Monroe County through the promotion of the area as a destination for all kinds of travelers.