How to Play

Print the B-Town Summer Challenge activity checklist, or pick up a copy at the Visitors Center. There are six categories with six activities each, for a total of 36 activities.

For each Challenge activity completed, post your best photo documenting your participation on Instagram with #BTownChallenge, or upload your photos to the game's photo collector

Each photo shared counts as one entry for the week's prizes and the Challenge's grand prize. Complete as many activities as you wish in a single week. Completing two activities in one week results in two entries for the weekly prize and two entries for the grand prize. Completing three activities the following week results in three entries for that week's prize, plus three additional entries for the grand prize, resulting in a total of five entries for the grand prize — so on and so forth.

The more activities you complete and the more high-quality photos you share, the more entries you earn for the weekly prizes and the grand prize!

The B-Town Summer Challenge begins on Friday, July 9 and ends at 11:59 pm on Sunday, August 8. Weekly prize winners will be announced every Friday beginning July 16. Three grand prize winners will be announced on Monday, August 9. Winners who share their photos on Instagram will be notified via DM, and winners who share their photos using the photo collector will be notified via email.

Challenge Prizes

Weekly giveaways include:

WonderLab Museum Tickets
Taylor's Par 3 Vouchers
Hartzell's Ice Cream Gift Cards
Hopscotch Coffee Gift Cards
Bucceto's Smiling Teeth Pizza Gift Cards
Needmore Coffee Roaters Gift Cards
Papa John's Pizza Gift Cards

The Challenge grand prize will be award to three winners & includes:

A one-night stay at the Courtyard by Marriott, Hilton Garden Inn, or Graduate Bloomington
$50 to Mother Bear's Pizza
$50 to Hive
$30 to Feta Kitchen + Cafe
$20 to Soma Coffee House & Juice Bar


Connect with Us

 Facebook Icon  Instagram Icon