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Monday, April 14, 2008

Bloomington CVB Hosts Spring FAM Tour for Meeting Planners

Categories: press releases

April 14, 2008
Media Contact:
Julie Warren, 812-330-4304
or julie@visitbloomington.com

Bloomington CVB’s Spring Familiarization Tour
Brought Several Meeting Planners to the Area

The area’s meeting facilities and attractions were
showcased for more than a dozen meeting planners.

Bloomington – The Bloomington/Monroe County Convention and Visitors Bureau was responsible for bringing more than a dozen meeting planners to the area this past weekend. The planners, from a variety of different industries and markets within Indiana, attended the CVB’s annual spring familiarization tour. The purpose of the FAM tour was to showcase the Bloomington area to meeting planners that could potentially bring future meetings and conferences to the area. The planners are able to experience Bloomington first-hand, which allows them to envision how their meeting or event could be accommodated in the area. The end result is the opportunity to bring new events to the area that will create a greater impact on the local economy in the future.

Many of this year’s attendees were specially targeted because they are not familiar with what the Bloomington area can offer to the convention market. Planners that attended the FAM tour are responsible for the organization of meetings and events for a variety of different markets including corporate, associations, government and religious groups.

According to Director of Convention Sales and Services, Julie Warren, the CVB is “thrilled to be working with several of our primary meeting facilities to host 13 attendees on this year’s tour. The majority of these clients have never worked with us to bring an event to Bloomington, so we’re very happy to be able to show them our city and the many services we can offer.”

Tour attendees were treated to dinner at the Irish Lion, a performance of Riverdance at the IU Auditorium and a demonstration lunch at the Bloomington Cooking School. Other highlights of the event included tours of the area’s meeting facilities and unique event venues, such as WonderLab.

The spring FAM tour is the first of two such events that the CVB hopes to sponsor in 2008. Though these events don’t provide the large economic impact that a convention would, they are especially valuable for the potential increase in future economic impact they can generate.

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