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Tuesday, January 6, 2009

Bloomington Offers Affordable Travel Option

Categories: press releases

Media Contact:

Rob DeCleene, 812.355.7725 or rob@visitbloomington.com


Tosha Daugherty, 812.330.4303 or tosha@visitbloomington.com


Bloomington CVB Launches Affordable Winter Packages


$99 Hotel Rate is Off-set by $99 in Money-Saving Incentives.


Bloomington – Need a winter getaway, but can’t afford a trip to the beach this year?  Bloomington, Indiana is ready to help out with a special winter breakaway offer for those who might be cutting back on winter travel plans due to the current economic climate. The Bloomington, Indiana CVB has launched a $99 Winter Package offer aimed at convincing travelers to breakaway a little closer to home this year.


“This package is specifically targeted to address the current economic climate by providing visitors with an opportunity for a relatively “free” breakaway to Bloomington,” says the CVB’s Director of Tourism, Rob DeCleene. “There are some terrific incentives from area restaurants, attractions and downtown shopping merchants to go along with the great $99 hotel rate. It’s also a great way to make a weekend or extended stay out of a basketball game, concert, opera or any other special event taking place over the next several weeks.”


The package offer includes overnight accommodations at one of six Bloomington hotels, each providing an affordable $99 rate. In addition to the special rate, visitors also receive $99 in exclusive money-saving incentives for local restaurants, attractions and retail establishments throughout Bloomington. It’s as close as you can get to a free winter getaway. The package is valid for a 99-day period, December 1 – March 9. Additional details about the package offer are available at www.visitbloomington.com.


This special winter package offer is targeted at increasing leisure visitor traffic to Bloomington during the traditionally slower winter months. In addition to the CVB’s website, the offer is being promoted via direct mail to consumers throughout Indiana and in the Louisville and Cincinnati areas as well as print advertising in the Louisville and Indianapolis markets.


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