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Monday, January 12, 2009

New Breakaway Visitors Guide Now Available

Categories: press releases

January 12, 2009

Media Contacts:
Mike McAfee, 812.355.7720 or mike@visitbloomington.com
Tosha Daugherty, 812.330.4303 or tosha@visitbloomington.com

New 2009 Bloomington/Monroe County
Visitors Guides Now Available

This year’s guide celebrates the 30th Anniversary of the theatrical release of the film
Breaking Away, filmed entirely on location in and around Bloomington.

Bloomington – The Bloomington/Monroe County Convention and Visitors Bureau (BMCCVB) is pleased to announce the release of the 2009 edition of the annual Breakaway Visitors Guide for Bloomington and Monroe County. The guide is designed to help visitors to the area find their way around and identify activities, attractions and dining options that fit their interests.

This year’s edition of the Visitors Guide celebrates the 30th Anniversary of the theatrical release of the film Breaking Away, which was filmed entirely on location in and around Bloomington. The bicycle-themed film won an Academy Award for best screenplay and has become a classic in the years since its release. The film follows a group of locals, colloquially known as “cutters,” as they come of age in Bloomington.

BMCCVB Director of Tourism Rob DeCleene says, “We hope this guide is used by visitors and residents alike as a resource for the endless list of things to see and do in the Bloomington/Monroe County/IU community. It's a fitting tribute to Breaking Away in this 30th anniversary year since the movie was released and provides the reader the information needed to best experience their breakaway to our area.”

In honor of the 30th Anniversary, this year’s guide features information and historical photos from the filming of the movie and highlights 30 unique things that visitors can see, do or experience in the Bloomington area. Locations shown in the film that visitors can still see today are also highlighted. The cover image, taken by photographer Chris Meyer, shows the action at a recent Little 500 Bicycle Race, which takes place each spring on the IU campus and was prominently featured in Breaking Away.

“We want the guide to enhance Monroe County’s image and deliver the message that is a great place to visit,” says BMCCVB Executive Director Mike McAfee. “Our primary goal is to make it engaging to people seeing it so they respond to articles, listings, advertisements and other information and ultimately convert into actual visitors. The Breaking Away theme and the quality of the publication help us accomplish those things.”

The Breakaway Visitors Guide can be picked up at the Bloomington Visitors Center, area hotels and other locations around town, or can be requested via phone or through the CVB website. To request your own copy of the 2009 Breakaway Visitors Guide, or for more information on Bloomington, log on to www.visitbloomington.com or contact the Bloomington Visitors Center at 812.334.8900 or 800.800.0037.

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The BMCCVB’s mission is to maximize and grow the economic impact of visitor spending in Monroe County through the promotion of the area as a destination for all kinds of travelers.