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Friday, March 6, 2015

Visit Bloomington Announces 2016 Special Event Grant Program

Categories: press releases

March 6, 2015
For immediate release

Media Contact: Julie Warren, Director of Tourism

Bloomington - Visit Bloomington is pleased to announce the continuation of a successful grant program that will provide marketing funds to Bloomington area festivals and events. The program encourages events to expand their marketing reach, which will contribute positively to the growth of tourism in the area. This year's grant deadline has been moved to July 1, to help accommodate events that take place in early 2016.

Events must be scheduled to take place between January 1 and December 31, 2016. Completed applications will be accepted beginning March 6, 2015 through July 1, 2015. Applicants must be organizations seeking to produce and promote a well-defined tourism-oriented festival or event within Monroe County.

Grant funds may be used for marketing the event through advertising placed outside the Bloomington area, the production of promotional pieces to be distributed outside the area and event web site development. The maximum funding level for any single event is $5,000. To be considered for grant funding, events must be held within the boundaries of Monroe County, must be open to the general public and must show potential to draw visitors from outside the Monroe County area.

"This program gets more competitive each year, as event organizers realize the power of visitor spending," says Julie Warren, Director of Tourism at Visit Bloomington. "With these grant funds, established events are able to pull in new audiences, and new events can fund projects they wouldn't be able to do otherwise."

Grant guidelines and a sample grant application can be found at www.visitbloomington.com/grants. Anyone with questions about the program may contact Visit Bloomington Director of Tourism Julie Warren, 812-330-4304, Julie@visitbloomington.com.