Visit Bloomington’s mission is to promote Monroe County to potential travelers resulting in increased visitation and positive impact for the area. Please see the following reports and research to learn more about the power of the tourism industry and Visit Bloomington ‘s efforts.  

2017 Community Tourism Report

2017-2019 Destination Strategic Plan

2016 Estimated Tourism Economic Impact Report

For more information on the Visit Bloomington Marketing personas and brand guidelines, refer to our partner Brand Toolkit.

Why is tourism important?