Mission Statement

Visit Bloomington's Mission

Visit Bloomington actively markets and sells the destination brand experience through targeted and industry-partnered strategies, resulting in increased visitor spending, enhanced community well-being, and enriched resident quality-of-life.

Brand Experience

As a uniquely-placed Midwestern cosmopolitan area, Bloomington and surrounding Monroe County towns offer an affordable, clean, safe, and fun experience centered around a lively downtown, vibrant entertainmentcultural districts, and welcoming, diverse neighborhoods. Combined with the internationally-revered Indiana University, our community offers superb venues for meetings, sports, and special events, robust dining options, an exciting variety of attractions, and an incredible amount of unique outdoor recreational experiences for all to enjoy.