March 15, 2021: An Important Announcement
Visit Bloomington's 2021 grant program has been suspended due to a lack of available funding. Please watch this page for future announcements from us regarding the 2022 grant program.
Since 2008 Visit Bloomington has distributed more than $400,000 to 50+ organizations through its special event grant program. The mission of the program is to assist events in creating positive economic impact, growth, and publicity for Monroe County as a tourism destination by providing funding for event marketing.
The reimbursement program provides financial assistance for marketing area festivals and events 50+ miles outside Monroe County. Applicants must be organizations seeking to produce and promote a well-defined tourism-oriented festival or event within Monroe County. The maximum funding level for any single event is $5,000. To be considered for grant funding, events must be held within the boundaries of Monroe County, must be open to the general public, and must show potential to draw visitors from outside the Monroe County area. Funded events must be held between January 1 - December 31 the following year.
The grant is available in two categories: emerging events (five or fewer years old) and established events (six or more years old). Applicants can only apply for one grant per cycle, in one category only. Grant funds may be used for marketing the event through advertising including print, social media, web display, outdoor, and radio, placed in media outlets that reach outside a 50-mile radius of Monroe County, event website development, graphic design, and/or professional photography/videography services (not to exceed 30% of grant award). For emerging events, up to 30% of the grant can be used towards facility rental, and/or fees for artists/performers.
Questions about the program can be directed to:
Director of Leisure Marketing & Media