Staff Directory

Our website offers a robust and comprehensive variety of information, but if you can’t find what you need or have questions that require a personalized answer, we’re here to help. Our Visitors Center information specialists are more than happy to answer any general questions regarding hotel availability, things to do, upcoming events, or requests for visitors guides and brochures — call us at (800) 800-0037 during business hours, or send an email to For questions related to specific roles at Visit Bloomington, please browse our staff directory below and reach out to the appropriate team member.


Mike McAfee Headshot
Mike McAfee
Executive Director

(812) 355-7720

Mike handles all the top-level administrative issues. If you have a question about policies, budget, development, or need a good media quote, he’s your guy.  


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Laura Newton
Assistant Director / Chief Operating Officer 

(812) 355-7721

Laura oversees the Sales & Marketing staff and keeps this place running. She can help with any big-picture questions about our operations and can answer any questions for Mike if he’s not available.


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Jordan Smith
Leisure Marketing Manager

(812) 355-7723

Jordan is our marketing and promotions guru. If you want to advertise in the Visitors Guide, have questions about our promotions, or have an idea for partnerships, he's the one to contact.


Marcia Roach Headshot
Marcia Roach
Finance Director 

(812) 355-7722

If you have a question about innkeeper taxes, invoices, or payments, Marcia is the one with the checkbook. That’s pretty much it, but it’s pretty important. 


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Mark Bookwalter
Graphic Designer

(812) 355-7727

Mark is the creative genius who designs our Visitors Guide and other collateral material. He keeps us looking sharp. 

Pete Nelson Headshot
Pete Nelson
Director of Sports Development

(812) 355-7726

Pete is our sports authority. If you’re a sporting event organizer or owner and are interested in bringing a tournament to Bloomington, Pete can help make it happen.

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Samantha Hyde
Digital Content Developer

(812) 330-4303

Samantha keeps our website updated and pretty and runs our social media accounts. If you have any questions about our website or how-to social media, she'll be glad to help. 


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Shaun Ballard
Convention Sales Manager

(812) 330-4304

Shaun works with meeting planners to help them find the right space to host a wildly successful event in Monroe County. If you're a meeting planner looking for assistance in planning a conference, convention, or other organized gathering, he's your guy.

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Teal Strabbing
Visitor Services Manager 

(812) 355-7725

Teal oversees the Visitors Center, B-Town Store, and events calendar. She also coordinates most of the tours and hospitality services we offer to group visitors — she’s the primary contact for reunions, weddings, and motorcoach groups.