Show your Hoosier pride!

If you're on a mission to shop for IU gear during your visit to Bloomington, you'll be thrilled with the selection of stores scattered around town. As the proud home of Indiana University, our IU shops offer it all: clothing, sporting goods, yard decor, home furnishings, vehicle accessories, mugs & tumblers, and so much more. Whether you're buying for a new student, a Hoosier sports fan, an enthusiastic alumni, or even your dog, you'll be sure to find a variety of exciting Cream & Crimson goods to choose from.

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